Singe Product in a post

The hardest part, of course, is making sense to someone outside your own head. To write clearly, you need to understand your subject, organize your thoughts, and present each point in a logical way. That takes a combination of research, patience, and clearheaded thinking. Style is another important layer that we’ll touch on here and explore in upcoming chapters. Your style is there to help you convey your message, which means it’s secondary to the message itself.

So let’s get to good first and bring in style later. Good means solid, not glamorous, cute, or catchy. Practice these guidelines regularly:

• Be clear.
• Be concise.
• Be honest.
• Be considerate.
• Write how you speak.